How much do you know about online marketing? Does your experience include Facebook? Are you someone who is into traditional marketing that needs to know more about Facebook? No matter if you are new or are an old hand, the advice in this piece will surely prove useful.
Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Provide fans with coupons or even a product when they share or Like your page. Follow through and actually award a prize or you will appear dishonest.
Any content published online should be linked to your Facebook page. For example, if you write a blog, make sure to link each post to your Facebook. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.
If you’re using Facebook so that you can market something, then you need to make your profile look different than a regular page. Add colors and pictures to your page. The sorts of people who like Facebook are sure to appreciate this type of page rather than a plain one.
When using Facebook, think of it as a strong platform for sharing quality content. It’s not just about silly informal conversation, there’s real content going on in Facebook. Create your content with this in mind. Cross promote information between your official website, blog and Facebook. Traffic volume to Facebook pages tend to be quite high!
Facebook Offers is a great way to promote freebies and contests you offer on your site. Set up your offer and turn it into a Promoted Post on your wall. If the offer is extra special, you can promote it to people that aren’t fans as well.
Utilize custom tabs. Such tabs let you arrange information on the Facebook page in a manner that works well for your visitors. When you run a contest, put it on its own tab, for instance.
If someone ‘likes’ your Facebook page, give them a deal. You can garner lots of attention via “likes.” Think about a good reward to offer when someone likes your page. You could give it out to everyone or just have one winner. If you give them something they desire, they’ll easily click “like” for your page.
Make sure to answer every question or comment left on the wall. You should always dedicate some time to make contact with people who have taken the initiative to get in touch with your business. Facebook is similar to a phone call, you would respond to that, right?
Either create or join a group that suits your business. This will group together all of your potential customers. Here, you can inform your customers of any special deals you have going on. You will feel much closer to your customers if you do so.
Use Facebook’s Update ability sparingly. That allows you to send direct messages to everyone that follows you. But, it states you can only do so for important events, such as emergencies. It is not a promotional toy, it is a way to let your customers know you have something very important to say.
Always ask your followers to share your updates with their friends. A good way to keep them interested and sharing is to give them a coupon, etc to share your statuses. Also, you can promise to give everyone some coupon code once a certain amount of subscribers share your updates.
Your posts should vary while staying on topic. Try to keep the information you post fresh and relevant. Find different ways to engage your followers with your content. Post photos and ask questions in your posts.
Always answer to any criticisms on your page. If you ignore it, your fans will assume you don’t care. If you’re able to handle this correctly, people will notice it and they may work with you later on.
Take the time to explore Facebook. When you understand the ins and outs of it, you can benefit from its use. Go to Facebook’s help center and learn more about things that a lot of subscribers are not even aware of. This advantage will pay off for you.
Use the check-in function on Facebook if you have a store. Allow your customers to put the fact that they are visiting your store into their Facebook statuses. This helps get the word out to your subscribers’ friends and family, since they will surely notice where the check in took place.
Not only do you want to promote sales, but you want to build a fan base, too. Give new contacts a reward for signing up, such as a special deal or coupon. Don’t forget to give you long term ‘friends’ incentives to buy also. If you only give your new followers something, there is no reason for people to stay with you in the long term.
When you’re on Facebook, you need to keep a lookout for those who try to hinder your attempts at marketing. Lots of people have enemies, but with Facebook, it can be easy to harm another’s reputation in no time at all. In order to protect yourself, monitor what is posted on your Facebook page and take off negative remarks as immediately as you can.
This article levels the field between newbies and professionals who know other marketing methods. Hopefully now you have a more solid understanding of how to use Facebook as a marketing tool. Get your campaign started today by applying this advice.