Social media marketing plans share some basic characteristics with any marketing plan, including the need for a product to sell, market research to identify who might want to buy it, and a channel through which to market the product. As soon as you’ve nailed these three major factors down, you can use the information you are about to learn to mount a solid social media marketing initiative.
Put a “retweet” button on each blog post. Having this atop each post allows others to easily share the information through their Twitter accounts. Not to even mention that more and more people will see your material as it’s shared across the web.
Add in like boxes to your Facebook on your website pages. This will make it easy for people to “like” your content on Facebook. People can do this without navigating away from the page. It you keep the process very simple, people will be much more inclined to take this step, thereby increasing visibility for you.
To obtain subscribers to your social media profiles, offer deals and special offers to followers. If they are seeing deals in their Facebook feed they cannot get anywhere else, they are more likely to pay attention to your marketing and even spread word-of-mouth advertising for you online for free.
Talk about your social media progress in your content. Be gracious and professional with those who support you and your company. Thank the folks who are following you, and give them a summary of your experience. Such articles are apt to be shared often.
If you are a Twitter user, it is important to take advantage of options such as automatically twitting your new blog posts, to keep your followers constantly updated. You can also choose a couple of your favorite high-quality blogs to promote on your Twitter. Post links to these blogs when they are updated so that you can build relationships with the bloggers and provide your readers with interesting content. The exposure will be appreciated, and your followers can enjoy all of the great content that you give them.
Be flexible when it comes to keeping your page updated. Most customers will expect to see a high number of updates when you offer new services and products. Stay as consistent as possible to give your readers reasonable expectations, and only post when you have something interesting to say.
Attract more followers by offering coupons and special offers. By doing this, your followers can feel like they’re part of some exclusive club if they receive special offers, and this can also increase your profits.
A smart and effective way to give your business positive publicity is to run contests with great prizes on various social networking sites, such as Twitter and Facebook. Due to the way online social networks operate, information about your contest will rapidly spread. Your contest must be a positive situation – ensure it is fun, simple to enter, and includes a prize your customers would really want to win. You can do something like make a contest where someone has to design a logo for one of your upcoming products.
A really good way to have your followers included in your social media efforts is by having a photo contest affiliated with your brand. Judge the submissions and offer a prize to the person who’s entry is the most creative. Their own followers will see their photos and be interested in finding out more about your products or services!
If you want to really impress people through social media, conduct interviews with the authorities and movers and shakers in your niche. Then post YouTube videos of these interviews. When your name becomes attached to leaders in your field in this way, you not only provide interesting videos to your customers but you appear to be an authority in that niche also. Increase authenticity can dramatically improve product and service sales within your niche.
When looking to use social media websites, such as Facebook, to market your company, don’t post more than three times a day. It has been proven that potential buyers become irritated and overwhelmed when they receive constant updates from a business all throughout the day. Post up to three important thoughts each day, and then stop until the next day.
Run a contest or raffle through your Facebook presence where individuals can win something, either over the Internet or even in real life. You can give away free product at little cost to your company. This gives back to your followers, while marketing your company at the same time.
Keep your account up to date for more successful marketing. When you update people you give them more of a reason to visit your site and social media pages. You should link to all new blog posts on Facebook. You will grow your marketing strategy greatly.
Try to incorporate competitions with prizes on your Facebook site. Most people enjoy participating in competitions or contests. Try running one through Facebook and you will see interest in your site gain fast. As long as you’re doing things correctly and efficiently, you shouldn’t have much trouble developing a fan base.
By using the tips here and learning more as you go along, you can become a better business person and owner. If you are willing to invest your time and effort into your strategy, you can help to bring about an increase in sales, improved customer relationships and a stronger online presence.