If you are prolific on Facebook you will be able to keep in regular contact with your clients while promoting your business. However, it is imperative that you understand Facebook marketing before you launch your campaign. Read this handy article for useful information when creating your Facebook marketing campaign.
Talk to your fans. Make sure you notice when people make posts on your page. There are a lot of popular businesses that get marketing tips from their fans. When someone posts on your page, make sure to respond to them.
Any content published online should be linked to your Facebook page. If you have a blog on your site, have a summary and link post automatically on your Facebook. You can also link your Facebook page to your Twitter account so your tweets will show up there.
You could create a group rather than a page. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. You can have both a group and a page, the page for updates and the group for interactivity.
Increase your Facebook marketing interface’s efficiency by using customized tabs. They let you get information together in an easily readable format. For example, if you are holding a contest, you can include a tab for the contest information.
Before you do anything else, you must build your audience. Therefore, try not to do heavy marketing until you have a reasonable amount of fans. Once you gain a large following, you marketing efforts will become much easier.
Don’t forget about your existing audience. Lots of folks worry so much about attracting new followers that the previous customer group falls by the wayside. Your audience should feel respected. This makes people get into your brand a lot more, so never forget to acknowledge your followers.
Offer a reward for someone liking your page. Likes can draw new attention to your page. Think about offering something that is free and exclusive when they “Like” your page. You could give away a free sample or even a chance in a sweepstakes. Making it lucrative can work well for you.
If you have a company that doesn’t have a lot of customers all the time, like a car dealership, then you don’t need to get a business page on Facebook. Customers like this are transient, and therefore may not follow your daily activities closely anyway. Instead, put your money into Facebook ads.
When marketing through Facebook, the goal is to increase your sales. This is why it’s a good idea to set a goal for how much you’d like to sell by the time the month’s over. This will help you focus on what you need to do to gain more sales. Look at your results and make tweaks to your strategy if you do not make what you expect.
You can have a place for people to sign up right on your Facebook. Providing something useful just for registering is a good way to keep the conversation going with interested parties. A sweepstakes or contest is a good idea, or simply provide an area to sign up to get a freebie.
Never share updates that don’t relate to your field. You may want to pontificate about politics or your new kitten, but some of your followers might be offended or bored if you do. Use your personal account if you want to share updates about personal projects.
Keep your audience as informed as possible regarding your products and services offered. That doesn’t mean that you should post multiple times a day; regular updates will do. Ensure that your updates are rich with content and have lots of information that followers and customers would enjoy reading.
When you create your Facebook page, have a goal in mind. Don’t have a Facebook page just for the sake of having one. Instead, define what you are you going to communicate with your customers. Perhaps you view your Facebook page as a way for your customers to engage you in a personal, direct manner. You need to focus on what your goal is, be it encouraging loyalty or bringing in new customers.
One way to get the likes count on your page up is to occasionally throw contests. You can offer discounts or a nice prize once your goal of likes is met. This will net you more subscribers than you have now and also allows for a future opportunity for the winner to review your offering or prize.
Do not use the Facebook Update tool too often. Update messages your followers directly. However, only use this for truly important news and events, such as times of emergency, etc. It should not be used for promotions, rather to show your concern for your followers and their ability to remain informed.
Ask customers for reviews you can post on your Facebook page. People showing interest in your products are going to appreciate reviews left by others. Having comments and reviews from previous customers of your company available on your page may help any potential customers make their decision.
Now that you have read this article, you probably know what it takes to come up with a strong Facebook marketing plan. To get better results, remember to adjust your strategies according to the niche that you wish to target. Take the time to learn more about Facebook marketing before launching your campaign.