You need a strong understanding of marketing with email to do it effectively. Of course you have to avoid being filtered out as spam, but there are other ways to make your messages more effective at selling your products. Continue reading to get some helpful information on this topic.
Create emails that contain great content. Give people useful information and don’t just spend your time only trying to sell them things. Information that is useful to readers and can’t be found on your site is particularly appreciated. Include special offers from your company, as well. Send out emails with special offers and information. Not every email should be trying to sell something.
Make sure that people actually want to receive emails from you by using a double opt-in strategy. This might appear to be a lot of work, but it completely ensures that the consumer wants to receive your emails, and that eliminates the possibilities of you being called a spammer.
In general, don’t send important email marketing messages near holiday time frames. Many people don’t access their emails on those days, and you risk them being overlooked among the others that arrived during that same time. Of course, as always there are exceptions to this rule. For example, if you’re having a holiday sale, especially a Black Friday sale, you might want to send an email over the holiday.
Branding your business is essential, and should be incorporated in your marketing emails. Because this is so true, you need to set aside the time and money to develop an email template that features several key elements, including the company logo, company colors, and any other elements that make it consistent with the rest of your marketing. This will instantly let your reader know that the email came from your company.
Look at how spammers run their messages, for a lesson in what you should never do. If you post a new email address to the web, tons of spam will arrive. No one wants that. Learn from their mistakes and correct any that exist in your own email campaign. You need to be different than the spammers!
Make sure your email promoting strategy makes use of “smart persistence.” Make sure that you target the right audience with your emails, though. Pushing customers who aren’t interested to read your content will never work.
Use your emails to give your customers incentives. Subscribers will be more likely to execute a particular action if they feel as though there is something in it for them. For example, offer free shipping to customers who spend a certain amount after reading your marketing email.
Only send emails that contain useful information; customers will unsubscribe if you bombard them with useless messages. Avoid blatant sales ads as they can be insulting and might only serve to annoy your customers. Your emails should contain relevant information, discount offers, or useful advice.
Do not add email addresses to your mailing list without the explicit permission of the individual who owns it. The people you add will be left angry, leading them to report your email and cause you a headache. As well, you may find that your email service provider may kick you off the service for violating spam rules.
Test your email messages to see how it will look on different platforms. Once your marketing message is perfected, test it using all of the major operating systems, email clients and browsers. The appearance of emails may vary when viewed on different email providers, such as Gmail or Hotmail.
Compile an email list that is highly targeted. This is done by getting your best customers, along with their contacts and friends, to receive your mailing list. If you make the mailing list sound like an exclusive tip line for only those interested in your topic, you’ll build a more targeted mailing list, while simultaneously making your mailings seem more authoritative.
Use social networking sites, such as Facebook, Twitter and YouTube, to help expand your marketing with email efforts. This will allow your customers to pass your information along to their friends, and you can add new people to your email list when you engage social networking visitors and pique their interest.
Use multi-part messages to cover your emails. Emails that have both plain text content and HTML exist, and they can display correctly regardless of the option that the recipient likes. The extra work it takes will be worth it if you can prevent a plain-text only subscriber from leaving your list.
Make your emails timely. Plan for these by using a yearly calendar so you are always prepared. Develop relevant campaigns for important retail holidays such as Christmas, Valentine’s day, Easter and other important dates. It’s also helpful to amp up your marketing efforts when business is slow in order to increase sales.
The tips laid out here can take your email promoting plan from the junk folder to the favorites folder, but only when you apply them. Use them on one of your current projects or build them into a new marketing campaign. You will be surprised at how quickly you succeed in your efforts.