Most of your family probably has a Facebook page. Grammy and Mama might be on Facebook, too! However, do you think your customers have an account? If they do, Facebook marketing campaigns may be ideal for your needs. Keep reading to learn how to succeed with them.
You could create a group rather than a page. This can encourage subscribers to make a community online and communicate regularly. Do not hesitate to use a page and a group so your subscribers can receive your updates through your page and share their own content on your group.
Always answer all the questions and comments sent to you via Facebook. Try to answer their question with a helpful answer, and thank that person for contacting you. Don’t hesitate if you find a link that leads to an answer, even if it’s not something you’ve written.
Don’t neglect your existing audience. Some companies are focused on getting new fans and likes, but ignore the steadfast audience they already have. For a great marketing campaign, you should respect and appreciate your followers. Communication leads to a great relationship with your customers.
Offer an exclusive coupon, sample or great deal for those who “like” your page. Likes are something that can make your Facebook page popular. Think about offering something people are going to be interested in. You could give it out to everyone or just have one winner. If they want the item you’re giving away, they won’t mind subscribing to your page.
Make places on your Facebook page for your audience to sign up. Giving the audience something valuable for just registering or signing up can let you have ongoing conversations with those that have expressed interest. Try having a contest from time to time or give them a way to get signed up for special offers from you.
Ask for fan input. They will be honored that you think highly enough of them to want their input. Get customers involved in decisions with your company or brand. For example, if you post in blogs, find out what kind of posts they prefer to read.
Become an authority in your field. Facebook can do a lot for building your leadership in a niche. Seize all the opportunities available for commenting and answering questions that are related to your expertise. You will earn respect and admiration, which will in turn earn you more followers!
Allow clients to post comments and thoughts on your page at all times. You may believe that this is a way to prevent people from posting bad content, but what will happen is that people will think that you don’t value their opinion.
Take part in the conversations on your Facebook page. You can encourage chit chat on the page. You could even consider asking a question to help get the conversation humming. When fans begin a conversation, join it. The more you interact with others on your page, the more you are going to be seen as an individual entity rather than a faceless firm.
Write posts in many different ways, but keep consistent in terms of your brand voice. Make sure that your information is relevant, but also creative. Find different types of content that will keep your fans engaged. Share pictures and ask questions along with normal posts.
Hold contests to keep your page exciting and fun. Keep your contests personal and focused on your product. Once the contest is over, the best or most creative photo wins a prize.
Educate yourself thoroughly on Facebook as a platform. The greater your understanding of it, the more you will get out of it. Go to Facebook’s help pages to discover things that not everyone is aware of. This knowledge will surely pay off.
Does your business have an online store? If so, utilize Facebook’s check-in function. Let fans update their status through checking into your store. You can reach your subscribers’ friends because they will notice where they checked in.
Don’t stray too far from your main topic when you post to Facebook. For example, if your business is in real estate, post interest rates or government regulations. An adorable kitty video may not be the best thing to keep your fans engaged.
If multiple people are posting to your Facebook page, coordinate the postings so that they have a unified voice. Consistency is vital to a marketing campaign. Prepare updates very week and go over them with your colleagues.
Be patient. Any kind of marketing will take a little bit of your time, and this is still true with Facebook marketing. You must be patient; it takes time to get things rolling.
When you post an update, include a photo. Pictures create a contemporary look to your Facebook page. You could take pictures of your products, your workers or even your store to help underscore what you are trying to say.
Always keep SEO in mind when you post content to Facebook. Use strong keywords to describe your company so people come across your page during a web search. The Facebook page will ultimately rank highly on search engines if good keywords are used.
If fans feel like they know you personally, they will trust you. No matter which forum you are marketing in, this is a key approach. Go ahead and tell them about your weekend. Demonstrate your own use of your products so that they are excited about buying it.
Use your own experiences on Facebook to help you determine what your customers want. Use the information and advice below along with your knowledge as a customer to make a great marketing campaign on Facebook. You’ll get more profit if you try harder.