Facebook Marketing: Social Media Darling Or Devil?

Is your company using Facebook? If not, then you are seriously underestimating Facebook’s potential for gaining new customers. If you already have a Facebook page for your business, it’s important you are making the best moves to reach clients, while avoiding pitfalls. Keep reading if you want advice on how to use Facebook marketing to your advantage.

TIP! Contests are a good way to market and get new followers on Facebook. Free samples and discounts are another way to attract followers and get them to try your products.

Hold Facebook contests. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.

Consider organizing a giveaway as a means of generating interest. Get people to join by enticing subscribers with some free items. Announce all winners on the Facebook page, and do so each and every time you desire new subscribers.

TIP! When you use Facebook as a marketing strategy for your business, make sure your tone is always professional. Although social media presents a casual platform, you and your business must always be presented professionally.

Consider using Facebook advertisements. Just posting normally isn’t going to do all that much in terms of promoting a product or service compared to having an ad taken out. Purchased ads can make a huge difference. They don’t cost a lot of money and they can make quite the difference.

Look at Facebook as a great way to post content. It isn’t just informal chit-chat, it can be a large content format. Treat it that way. Make sure that you incorporate professional posts about your product on your page. You’ll soon learn that Facebook can get you a lot of people interested in what you’re selling.

TIP! Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it.

Consider creating a group instead of a page. Groups are like little communities where your fans can interact together. You could also use a group and a page to get maximum benefits from Facebook marketing.

Make sure to respond to all comments and inquiries sent to your Facebook page. Thank them for contacting you, and try to give helpful answers to their questions. Share links to your business’s site or Facebook page if you have the information they need.

Facebook Pages

Sometimes you’ll need to post on Facebook pages that are not your own. Posting on another page gets attention. However, it needs to be the type of attention you need. Make postings on other Facebook pages only if you have worthy content. Make sure that you avoid spamming other pages.

TIP! Another option, besides a Facebook page, is to create a Facebook group. This will help generate an online community for better interaction.

An effective marketing strategy is to offer a giveaway. Have customers like your Facebook page and give them something for it. It doesn’t cost much, and it is a great way to reach out to customers.

Think through your updates before you post them. People don’t want to be flooded with sales jargon or spam. Make sure your updates are helpful, educational or entertaining. Look at Facebook Insights to get a good idea of the type of updates that are very successful and give your audience similar content.

TIP! Never ignore comments and questions on your Facebook page. Try to answer their question with a helpful answer, and thank that person for contacting you.

If someone ‘likes’ your Facebook page, give them a deal. Likes are very important to improve the visibility of your company. Think about giving folks something unique and free if they give your page a “like.” You can also enter them into a contest if they like your page. People find it easy to click if the offer is for an appealing item they would like.

Make sure you always answer posts and comments on your wall. Respond to those who have taken the time to contact you. It’s like a phone call: you would never leave it at a message left on your machine, would you?

TIP! Do not forget about your existing audience. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already.

You need to invest time and effort into your Facebook marketing campaign. Facebook is important and marketing on it will take real effort. If you hand over Facebook responsibilities to someone who is overworked already, you will likely get poor results. Use real resources and you’ll get a lot out of it.

Seek out opportunities to show your expertise. Using the right strategies, Facebook can be a wonderful tool for building respect in your field. Look for every opportunity you can to answer questions and make comments related to the area of your expertise. This helps introduce you and your brand to lots of new people.

TIP! Make sure any posts you list have value. Link to great deals, new product information or the latest cutting edge updates to give your fans something in return for the time they spend on your page.

You should always cultivate relationships with those who interact with you on Facebook. Just like when you’re talking to people in person, you have to take your time to build up trust with people that you speak with online. One way to keep people interested in what you’re offering is to give them good content at all times. Give them rewards for their loyalty, like discounts, too.

You should always make sure your profile is up to date. It is important to keep your customers informed of changes. If you update your page it will help customers. You might want to change your page just so customers have something new and fresh to look at and to see all the things you have happening.

TIP! You should post relevant and useful information regularly on your business Facebook page. However, this does not give you permission to overload them with too many postings each day either.

Learn which Facebook marketing practices to avoid. You can find many examples of both kinds of practices. Many folks seek best practices while neglecting to study the bad ones. Try to help your campaign out by seeing what shouldn’t be done.

It is important to gain subscribers and have them share your content. You need to gear your marketing efforts towards people who are actually going to purchase your goods and/or services. Track the conversion rate to track your progress.

TIP! Encourage interaction as much as possible. Let conversations run wild, but ensure they’re well moderated for spam or offensive content.

Now you understand how important of a tool Facebook is. You have the tips, so put them to use. No matter how long you’ve been on Facebook, you can always improve. Just keep using the advice you’ve read here.