Does your business use Facebook? If not, then you are seriously underestimating Facebook’s potential for gaining new customers. If you do use it, it is important to make certain your strategy is on point. Keep reading to learn how to create a great Facebook marketing strategy to use for your business.
Contests are a fantastic way to increase interest in your company. Offer users prizes and discounts in exchange for encouraging people to like your page. Always award the prize though; you don’t want to be viewed as dishonest.
A simple way to start a conversation with your Facebook fans is to respond to the feedback they leave on your page. It is important to monitor your wall daily and to check out @ messages for your brand as well. This is particularly important if the comment that has been left for you is negative.
Your Facebook page needs to stand out from the rest when you are using it to promote the products of services of your business. You can accomplish this by including a lot of photos and making it very colorful. These types of pages certainly do attract more attention.
Your current customers need to be your main focus. In the rush to get new customers, many companies inadvertently take their old customers for granted. You have to respect your audience if you want to be successful with Facebook marketing. This makes people get into your brand a lot more, so never forget to acknowledge your followers.
Know when it’s okay to post something about your business when you’re not on your personal Facebook page. If you post on someone else’s page, it can lead to attention. You’ll want to make sure that the attention you get is the type that you want. If you have something good to say you can post on other pages. Avoid spamming at all costs.
Select your updates carefully. Your followers will become disinterested if you aren’t sharing content that they can use. They should offer help or be educational or entertaining. Facebook Insights can show you what successful updates look like.
Avoid posting non-related updates that don’t enhance your content value. You may want to pontificate about politics or your new kitten, but some of your followers might be offended or bored if you do. Keep the business and personal pages separate so you can focus on your business better.
Keep your audience as informed as possible regarding your products and services offered. That doesn’t mean that you should post multiple times a day; regular updates will do. Ensure your updates contain excellent information your customers will love.
Nurture the relationships that you have on Facebook. Just like in real life, a solid relationship on Facebook is long-term and will evolve over time. Providing valuable, up to date content is on way to keep your customer relationships going well. Also, include many deals to reward your customers.
Run a contest or competition every now and then with the goal of getting more “likes” on your page. Offer discounts or a freebie to the winner after you have met your target goal. The winner may share how pleased they are with their prize, giving you even more word of mouth advertising.
Design your Facebook page to be similar in theme to your website. Match things like color palette between the sites. This will help people make the connection between your page and your brand. If it is different, you may puzzle your customers.
Make sure your profile is updated. If you have any business changes, make sure you change your Facebook page. If you update your page it will help customers. You could even change your profile page often so people will be tempted to come back and see what that is all about.
Have followers recommend your page to their friends. Provide incentives, for example, offering small discounts to your subscribers that share updates with their own friends. You may also promise to give a coupon code to anyone who shares your updates to s set amount of subscribers.
Look at Facebook as a matchmaking service for your company and customers. You may be able to connect two people on the social media site. Don’t wait this out and take action quickly. This gives these two people a great story that they’ll pass onto their friends, and your brand is at the center of it. That’s really strong promotion.
As your business grows, you may want to hire an employee dedicated to updating your Facebook page. By continually posting about any new products, specials, updates, etc. that your business may have, you can remind customers of what is so good about you. If you are too busy to continually update, then you need someone else to do this for you. That’s not all; they may also share your posts with their friends.
Don’t write off Facebook as no good if you don’t get the results you want straight away. Any advertising campaign takes time to be effective; Facebook is no different. Give it enough time to work; once you build up a follower base you will see sales increase from your Facebook marketing efforts.
Add pictures with your Facebook updates. Marketing deals with grabbing your customers attention, and nothing does it better than a well placed photo. Take photos of staff members, your products or even your fans!
Watch for people trying to hinder your marketing attempts on Facebook. There will always be someone who will try to bring you down by posting negative comments. Monitor your page closely and frequently, removing negative content as quickly as you discover it.
Appeal to your current fans as well as potential clients. Anyone that you get from doing a contest may not be interested in your brand for very long. They just want to win something. A better approach is to use a contest to give something back to your regular followers.
Now you should be ready to get your business onto Facebook. You now have what you need to know to start your Facebook marketing plan today. No matter what length of time you’ve used Facebook for, it’s always good to make improvements. Just keep using the advice you’ve read here.