It’s probably safe to say that your friends and siblings are on Facebook. Almost all of your loved ones are probably on this website. But are your current and potential future customers on Facebook? If so, then Facebook marketing might be for you, so read on to find out what it takes to do such a campaign right.
Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Prizes will open the eyes of potential customers out there. Be sure that you come through in awarding your prize, or no one will trust you again.
When using Facebook, think of it as a strong platform for sharing quality content. Facebook isn’t just about informal chit chat, it’s also a major content format. Create your content with this in mind. Compose actual blog postings and make sure your posts are promoted via other channels as well. You’ll soon see that you can get tons of web traffic from Facebook.
Have you looked into using custom tabs on your Facebook page? These tabs allow you to organize the information on your Facebook page for your visitors in a way that improves your business. As an example, if you wish to hold a contest, put all the information regarding this in one tab.
You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. This method will lower your campaign cost and increase your page’s conversion rate due to the fact that more leads will turn to actual sales.
Remember the audience you already have. A shocking number of people fight to get new likes instead of catering to their current fans. For powerful Facebook marketing, you need an audience that feels respected. These customers can champion your brand if you engage them effectively.
Have different links that your visitors can sign up to on your Facebook. If they are able to get something for clicking Like, they’re more likely to do so. Contests or sweepstakes can be useful, or you can just have a spot to register to win something great.
Facebook isn’t necessarily the best choice for all companies. This network is extremely popular, but some age groups or subcultures prefer other sites. Before you commit to Facebook, research which networks are most used by your target demographic.
Avoid sending updates that aren’t related to you or your business. While current events, political issues or personal problems might be tempting to talk about, you may alienate your fans by discussing them. If you wish to share personal information, do so on your personal Facebook page.
Use real resources when marketing on Facebook. Facebook marketing shouldn’t just be a side campaign; you need to be serious about it. Make sure you have plenty of time for Facebook marketing and consider hiring someone with social media marketing experience to help you with this project. Instead, find someone who has the time and resources need to effectively run your Facebook page.
You might have trouble when you first start marketing your business through Facebook. A good starting point is the addition of a Facebook button on your site. This gives your customers a way to find your page that isn’t intrusive like Flash ads or floating banners. When they “like” your business on Facebook, you will be able to easily update them on happenings in your business.
Do what you can to add a personality to your brand. You don’t want your brand to be viewed as stale or stuffy. Show some personality, but try to make sure you are always professional.
Always nurture the relationships on Facebook that you have with those you have a chance to interact with. Just like in real life, a solid relationship on Facebook is long-term and will evolve over time. The easiest way to establish such relationships is to draw people in with timely, interesting content. Remember to offer incentives and rewards to your loyal customers.
If at all possible, consider all of your comments carefully, and craft responses to each one. This includes ones in the inbox as well as on the page itself. This may take some time, but the personal touch will be appreciated.
Facebook is a wonderful tool to reach the masses for your company. Your knowledge combined with the information in this article will allow your to conduct a successful social media campaign. You will see a correlation between increased profits and effort put in.