Knowing what’s popular and what people respond well to is something a marketer or advertiser should know. Use this popular social media platform to your advantage! This article will show you all of the best practices you need to know.
Host a giveaway to get some extra attention for your presence on Facebook. Get people to join by enticing subscribers with some free items. Make an announcement about the winners directly on the Facebook page, and keep doing this strategy each time you need subscribers for the campaign.
Always post a link to any new content on your site to your Facebook wall. If your site has a blog, include a summary and then link the posts automatically via your Facebook. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.
Consider Facebook to be a platform in sharing content. Facebook is for more than just idle conversation; it is a primary channel for content. Think of it as such. Create informational posts and videos to post on your Facebook page. Traffic volume to Facebook pages tend to be quite high!
Answer all questions and comments sent to you via Facebook. Be sure and thank each person for contacting you, and make an effort to provide them with the information they require. If you can answer someone’s question with a link leading to content you’ve already published, that’s even better.
Improve the Facebook marketing interface of your page using custom tabs. These tabs allow you to organize the information on your Facebook page for your visitors in a way that improves your business. For instance, your current giveaway can have its own tab that lets your followers know how things work.
The most important first step to Facebook marketing is to build a solid fan base. This means you ought not spend lots of money on product promotion until you garner no less than 5,000 fans. Once you hit that threshold, you’ll see that your conversion rate heads skyward.
Hold a giveaway promotion to get more followers. Host a giveaway for a free product or service that will be won by anyone who follows your page or subscribes to email updates. You will have the chance to communicate with a large amount of people.
Carefully consider any updates you plan to post. You will lose the interest of your followers if you don’t share content that’s really valuable with them. Your updates ought to be entertaining, helpful and educational. Try using Facebook Insights to see which updates are more successful than others so you can create similar content for the audience.
Make sure to answer every question or comment left on the wall. When a customer makes an effort to contact you, have the common courtesy of quickly responding to their questions. Think of Facebook like a phone call. If someone calls you, you talk to them and then answer their questions regarding your business.
Facebook marketing is all about eventually selling more of your product. Setting monthly goals will help you do this. It is a great thing to have a lot of likes on your page, but if you wish to make money that really doesn’t mean much. Your strategy may need adjusted if you do not see the results you hoped for.
Hide your content from non-fans. If there are parts of your page that are hidden, you are more likely to entice someone to subscribe to your page. Be careful to only hide a small part of your content, otherwise you will lose valuable SEO.
Create a Facebook page that is similar in style to your main business website. For instance, if your site contains a lot of blue, be sure your Facebook page also does. It will help people relate your page to your brand. Straying too far from your original design can end up backfiring.
Only use Facebook’s update settings for important information. This lets you send messages straight to all your followers. But, this should be used sparingly and for important details rather than daily postings. It shouldn’t be used for promoting but to express how much you actually care about keeping your customers in the loop with real news.
If you are not able to post timely updates on your Facebook page, use a tool for scheduling. A good tool is essential so that you can update your page at the right times. Test drive different scheduling tools until you are able to find a tool that has what you need.
Approach Facebook marketing with a positive mindset. Since so many people have Facebook, you will have such a large audience exposed to your business. Apply what you’ve just learned, and enjoy the fruits of your labor.