Marketing is an essential component to any successful business, but some companies fail to capitalize on all of the marketing tools available to increase profits. One of the smartest ways to market your business today is to use marketing with email. This article will provide you with many ideas to help you build your marketing via email campaign into a huge success!
Make your customers anticipate the arrival of your newsletter in their email by using it to offer them exclusive specials and markdowns. This is an email marketing method that makes your subscribers feel like receiving your emails is beneficial to them, and will encourage them to get friends to sign up as well. Additionally, having a referral rewards program will help you grow your customer and email base.
Use A/B testing to test subject line variations. Choose an email and split the mailing list in half, sending each half an email with a different subject line. This provides a simple way of seeing which subject lines garner higher open rates and which ones were simply ignored in subscribers’ inboxes.
Try out more than one email format. Always put the most important information and new offers on the top of your emails. Try different formats in order to see which elicits the most responses. Once you find what works, continue to use it. This will ensure your customers will know what they are getting from your emails and where to go when they need more information.
Consistency is important. Make sure that your emails contain the same colors and company logos. Use a clear and legible font style. After you send out a few emails, people will recognize it and will start to pay attention. A recognizable brand is an important marketing factor, especially with e-mail marketing.
Your marketing emails should contain rich content to complement the request for business. Offer your subscribers deals that they can’t find anywhere else, including your main website. Put some offers into emails that will save them money on products or services. Send out greetings on holidays, not just when you want sales from them!
It is very smart to include an opt-in button for people to sign up with you. This may appear like an unnecessary extra feature, but this can, in fact, ensure that only those who sign up who are genuinely interested and this eliminates trouble for your company.
Make sure you have permission to send emails to your subscribers. If you do not, you will risk losing trust of the customers and who they interact with, creating a bad name for your business. This could lead to you getting blacklisted by some of the ISPs; this could turn in to a major headache for your marketing with email campaign, and in turn, your business.
Find out what it is like to receive spam, so that you do learn what mistakes you should not make in your own campaigns. If you post a new email address to the web, tons of spam will arrive. Study these emails for examples of what not to do, and tweak your own campaigns as needed. Your brand’s credibility will be boosted if you separate yourself from spammers.
To get what feels like a personal touch, occasionally try and mix up what your format is. So, if you usually send out HTML formatted emails, then mix it up and send out an email in something like plain text format. If you write these well then you can actually provide a really intimate and simple message that can make people feel comfortable with looking at and purchasing your products.
If you make it a point to send only emails which provide useful information, you are indicating to customers that you know, and appreciate their time is valuable. Don’t get on their bad side by emailing them blatant advertisements all the time. Attempt to make sure that each and every email you send out contains unique discounts, offers, coupons, or just useful and enlightening knowledge.
Give everyone on your mailing list the option to unsubscribe easily and instantly. While they are very inexpensive, each email does cost a bit of money. Besides that, leaving users without an easy way to remove themselves from your list may cause them to label and report your messages as spam, which can be damaging to your reputation and can result in penalties or blacklisting of your domain.
Personalize the marketing emails that you send out. Addressing people by their name is only the first step. Make use of all the information your customers have provided to you. You could for instance divide your email list into small groups and send specific emails designed for a group.
Being pegged as a “spammer” is not something that is good for a business and it is important to take precautions against being labeled as such. This means that visitors who subscribe to your email list should automatically and immediately receive an email from your company asking them to confirm their subscription. Give consumers two options in the email – click one link to confirm or another link to opt-out. Your customers will trust you more for security purposes and you will not be considered a spammer.
As long as you have an intelligent plan, e-mail marketing is a great way to market your business. Using email marketing to reach new customers and build strong relationships is a fantastic way to increase profits. Use the tips learned here to implement your own marketing strategy and see your business grow.