Facebook is probably the most visited social media site. Millions join daily, and there are millions already on there. So, you, as a merchant, cannot afford to bypass this golden marketing and sales opportunity. Keep reading to discover some great tips that can help.
Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Offer up discounts and prizes in return for having your customers like your Facebook page. Make sure you really do award the prize so you will be viewed as an honest businessperson.
Give Facebook ads a try. This adds an extra value to your efforts. If you really want to reach more people, you will need to buy some Facebook ads. They are inexpensive and can pack quite a marketing punch.
When you market services and products on Facebook, your page needs to stand out above others pages that are similar. Add pictures and color. This will attract more users.
Keep your Facebook page from becoming covered with spam. There are filters you can use when you edit your page which help you to monitor your page, even when you’re not around. Anyone that is an administrator on your profile is able to enter some keywords into the filter so that those things can’t be posted to your page.
Improve the Facebook marketing interface of your page using custom tabs. The tabs let you organize your page information to make it easier for customers to navigate. For example, a contest can have its own tab so that it stands out.
In order to make the most of your marketing efforts, build a fan base that is solid. Wait on marketing your products until you have a fan base. The interest in your products will automatically start to skyrocket once that threshold is reached.
Don’t forget the people that are already subscribed to your page. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. Your audience must feel respected. This gets customers truly engaged in your company.
Consider purchasing Facebook ads. You ad can be customized to be shown only to certain ages or genders. You can control the budget, and the amount of effort put into it is completely up to you. This is a valuable tool as you do not have to commit funds long-term to the advertisement. Whenever you would like to end your ad, you can.
Make sure you answer posts and comments on your wall. This will show that you care about what they have to say. Think of Facebook like a phone call. If someone calls you, you talk to them and then answer their questions regarding your business.
All posts must have great value. Stated otherwise, all followers ought to gain something from your postings, even if it is just a helpful hint or a bit of advice. Don’t do a hard sell though.
Always look for new ways to learn about using Facebook, and leadership opportunities. You can gain much knowledge about leadership within your niche on Facebook. Any time you can you should try to answer people when they have questions about something you’re an expert on. This can help your brand get introduced to lots of new people where you could possibly get more potential fans.
It is essential that you work on keeping followers updated via Facebook. This isn’t the same as posting five times daily, but do regular updates. Keep your content quality driven at all times.
Get your followers to interact with each other on your page. Let you fans talk to one another without interference. If you stop it, they may not feel comfortable on your wall any more. You only need to intervene when things begin to get offensive.
Have the design of the Facebook page be like the one on your website. For example, if royal blue is the dominant color on your site, use that color on your Facebook page as well. This will help people make the connection between your page and your brand. If you have a totally different design in Facebook, this will just confuse your devoted customers.
Ask your customers to share the content that you post with other people. Offer an incentive if they do so, like a discount they can use the next time they buy something. You may also be able to provide them with some kind of a coupon code that they can use if they share your updates a certain amount of times.
Create contests on Facebook geared towards getting your customer base interested and involved with your products or services. For example, you might run a contest asking your followers to submit pictures of themselves while using your product, then post the pictures on your page. When the contest is over, choose a winner.
You need to remember that just because there are a lot of people that like your page does not mean you will win. You want to have fans who want to buy from you and will share the content you post. View your conversion rates to gauge how well your marketing efforts are working.
As this article stated earlier, Facebook presents an unlimited opportunity for reaching new customers and increasing sales. After reading this advice, you are ready to start using these ideas right away. Don’t delay anymore; get yourself started right now on a Facebook marketing campaign.