People often spend downtime on Facebook. If you are using it to market yourself, it can be a great tool to use. Since there is a lot of traffic on Facebook, it is a great platform for a marketing campaign. Learn how below.
If you’re marketing your business on Facebook, you should be professional about it at all times. While social media usually has a relaxed tone, present your business and yourself professionally. If you stay professional, people will trust you.
The first step to success with Facebook marketing is having a solid base of fans. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.
Give away free items on your Facebook page. Give away something to a small group of your customers willing to be on the mailing list or those who give your Facebook page a “like.” It won’t cost you too much money, and you will now have communication with more targeted customers consistently.
Always respond to people when they make a post to your Facebook wall. If someone goes to the effort to contact your business, you should take the time to talk with them. You would not ignore phone calls, so why would you ignore Facebook posts?
Create a group page for your business. It may be a useful clearinghouse for information or a place for customers to speak with fellow purchasers. Here, you can inform your customers of any special deals you have going on. Another benefit of the group is finding out all about your customers feelings and needs.
Never share updates that don’t relate to your field. While personal updates or thoughts on events might seem important to you, you have to remember that it might not interest your subscribers. Use a separate personal account to share details about your personal projects.
You may have a hard time figuring out how to market on Facebook if the concept is new to you. One easy way to incorporate Facebook into your marketing is by placing a Facebook widget on your website. This helps potential customers and fans get connected with your enterprise, and provides a less-intrusive type of marketing. It is much easier to keep your customers informed when they use Facebook to connect by liking your page.
Make sure people can “Share” content on your Facebook page. If you’re offering people information that they find valuable then you may have people that are ready to share that information with others. Facebook is great for sharing and connecting information and people. By providing your customers with valuable knowledge, you will help ensure that these people spread the word about you, which will result in you obtaining even more customers.
Always post high quality photos on your Facebook page. They will really help raise the perception of your company. If you take the photos yourself, make sure you use a high-end DSLR camera and avoid posting images that could be negatively associated with your brand.
Get your followers to interact with each other on your page. If someone starts a conversation about something you’ve posted, let them continue talking. If you get rid of a post or tell others that they need to change the topic, it could offend them. The only time you should intervene is if things start to become offensive to anyone.
Ask people to put up reviews. People who have an interest in your niche want to know what others think about your business. When customers post product reviews on your wall, it makes it easier for prospective customers to decide to buy.
Market your brand by Facebook matchmaking. A company Facebook page is a great way to reach out to others and allow them to communicate. Make sure to take this into consideration. This can give people something to talk about, exposing your company in a good light. You can’t beat that kind of publicity.
Make sure that you do your homework on Facebook before creating a page. As you learn more about it, you are certain to better understand the features. You can find out information that some users may even be unaware of by looking at Facebook’s help center. This may give you quite the advantage over your competitors.
Just like any other type of marketing, you have to know what kinds of people to target when you’re marketing on Facebook. If you’re not giving your audience information that interests them, even your best efforts will be wasted.
When you don’t have time to post daily, hire someone to do so for you. Consistent brand engagement is important, and a dedicated employee will have the time to post about the new products, offers and other information to make that happen. Most importantly, if shared, these posts are available to their friends as well.
Although many people waste time on Facebook, you can make use of it for your business benefit. With your new understanding of the material above, Facebook should become your best marketing weapon. When you use your new knowledge, you’ll create amazing strategies.