Are you struggling to find a marketing strategy that works? Email marketing is a proven method of communicating with existing and potential customers alike. The following paragraphs contain a number of ideas you can apply to find success in email marketing.
Do not send out unsolicited email messages. Sending messages to those who do not have any prior relationship with the company or your offerings may give the appearance of spam. The first thing they will ask themselves is if they know who you are. Then, they will weigh whether they should bother to pay attention to your goods or services. It’s likely that they’ll just delete your email, which simply wasted your precious time.
Ensure that your audience is targeted correctly. Think of a way to entice them to have their friends join. Make it easy for people to invite interested friends by including a “Subscribe” link in every email message you send out. This way your base will grow organically.
Use A/B testing to test out different combinations in your subject line. Take one particular email, split the mailing list into two groups and send each group the same email but use the two different subject lines. This will let you see which types of subject lines increase your open rates and, conversely, which types of subject lines get ignored in the inbox.
Don’t send out emails without getting the permission of the person you’re sending it to. If you start sending out what is considered spam, the results aren’t going to be very good. You may lose many of your customers, which is the total opposite of your marketing goals!
Create rich and relevant content in your emails in conjunction with sale information. Send subscribers information they can’t find on your site. Also give them deals on whatever products and services you sell. Make sure to send emails even when you aren’t selling anything, like during holidays.
Don’t send more than one email marketing message per week. Remember that your subscribers are busy, and that they probably receive a lot of email each day. Once you start sending more than one email per week, you may find that people don’t bother opening them, or even delete them. This is a waste of all your hard work.
Minimize your use of graphics in your emails to customers. Graphics are block by some email programs, so if you have a lot in your email, your audience may not be able to see or read the whole email. Also, email programs may send image-heavy emails to your junk mail folder.
The more you allow your customers to customize their experiences, the better your campaign will be. Let the subscriber dictate how often they would like to get messages from your business, how much personal information they relinquish to you, and how many emails they would like from you in a given period of time. The more choices customers have, the more they will see the business relationship as equal and mutually beneficial.
It is very important that you gain permission from anyone before sending correspondence by email. If you don’t do this, people may not trust you and that makes your business look bad. You may even be banned by some ISPs and this can severely impact your business in a negative way.
Personalize and customize all of the emails you use for marketing. Dropping the intended recipient’s name into the email’s content is just the beginning of what you can do. Utilize all information your subscribers have given you, no matter how small it may seem. Break down your subscriber list into groups that share the same interests and tailor your messages to these groups as much as you can.
Always proofread any correspondence that you send. Many people forget this step, which is unfortunate. Really, it’s only an email, right? You are wrong. Your strategy for email marketing is vital to your campaign and needs to be executed correctly and appear attractive.
If your company already has a strong brand identity, be sure to leverage that brand identity in your marketing via email campaign. Use your existing color scheme and logo in every message that is sent. If your prior business and marketing efforts have built you a trustworthy reputation, feel free to make use of it by tying your new email to your recognizable brand.
Use Alt tags if you add images to your emails. These tags will take the place of any image that does not, or is not allowed to load. Use relevant Alt tags so your recipient can get a good idea of why you added these images. These should be used on your links, as well.
To cover all your bases, try using multi-part messages in your campaign. These emails utilize both plain text and HTML formatting. They are capable of displaying the proper format regardless of which settings the recipient uses in order to display the email. This is well worth the extra effort, because a plain-text subscriber will not stay subscribed to an HTML-only list for long.
Focusing on marketing with email can be a smart decision when you are trying to promote your company. Apply these tips to send out original and interesting emails and get your readers to visit your website and buy your products.