Nothing makes a business do better than a well thought out marketing campaign, and this can be done using Facebook. If your business takes off on social media, you will get a huge surge of customers. Use the following tips to get started with Facebook marketing.
You can easily engage followers on your profile by replying to their comments and concerns. Take a look at your wall daily, and pay attention if someone tags you in a post. It is especially important to reply if the comment needs customer service support or a complaint is brought to light.
You should give a product or service away to get people interested. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Post the winners up on your page, and do the same thing all over again when you find you need more “likes.”
Always answer all the questions and comments sent to you via Facebook. Be sure and thank each person for contacting you, and make an effort to provide them with the information they require. If applicable, send a link to a pertinent article on your site.
If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.
Carefully consider any updates you plan to post. If you don’t share content that has value, you won’t keep fans very long. Your updates ought to be entertaining, helpful and educational. Facebook Insights can help you keep track of which updates are particularly popular, allowing you to try and repeat your success time and time again.
You can offer prizes for Facebook “likes”. Likes are something that can make your Facebook page popular. Think about giving folks something unique and free if they give your page a “like.” It may be something you offer to others, or perhaps the chance to win your sweepstakes contest. If the incentive is something that they value, they won’t hesitate to click on that “like” button.
Companies that only have rare contact with customers may not need Facebook pages. Irregular customer interaction also means they will be quite uninterested in your postings. Invest your marketing dollars in a targeted Facebook ad instead.
Make valuable posts. Think about how your fans can truly benefit from reading or viewing your posts. You don’t want to “sell” your customers too often because this will irritate them.
Either create or join a group that suits your business. This should be a place for customers to get answers to their questions as well as chat among themselves. You can alert the masses to a special deal you are running or a new product you have coming out. That can be a good way to get to know all the people who may purchase your products.
It is sometimes difficult to begin using Facebook as a marketing tool. An easy way to get going is to put a Facebook button on your web page. This can lead visitors to your site without you doing a lot of extra work. When your page is “liked” by someone, you can update them on information related to your business.
Make sure you have a good personality with your posts. Boring content makes your brand look boring, too. Be certain all your advertising stays professional, even those ads that are skirting the borders of being “edgy” or “trendy.”
Seek out opportunities to show your expertise. Facebook is great for demonstrating your ability to be a niche leader. Use every chance you have to provide answers to questions and comment on your topic. This can expose your brand to a lot of new people, potentially increasing your fan base.
Always know the reason why you’re using Facebook. Don’t just use a Facebook page because everyone else is doing it. Are you communicating to your customers with it? Or do you want them to be communicating to you? You need to focus on what your goal is, be it encouraging loyalty or bringing in new customers.
Try to post photos to your Facebook page that are professional. These photos show others great shots of your business. Use a good camera so that the photos that you take come out great.
Design your Facebook page to be similar in theme to your website. For instance, if you use cardinal red on your website, also be sure to include it on the Facebook page too. This will help people make the connection between your page and your brand. If you make it too different then people may start to get confused about it.
Know what will and what won’t work when it comes to Facebook marketing. Realize that there are plenty of things that should be avoided. There are tons of examples out there. You can learn as much from others’ mistakes as you can from their successes. Learn what you should avoid to prevent any mistakes right off the bat.
It’s often cheaper for you to hire someone to manage your social media presences than to do it yourself. This will ensure that your Facebook is regularly updated. Some people find it difficult to even post once per day. Although it will cost money for you to hire another person to do this, you may find out that this extra cost is necessary.
When you’re trying to make your business do well, then you’re probably feeling quite a bit of pressure if you’re a marketer. Start your Facebook marketing campaign and watch your business change for the better. Use the things that are presented in this article if you want to have an advantage over everyone else.