Does reaching millions of people with a marketing campaign sound exciting? Do you know that Facebook can help you with that? There are literally millions of members on Facebook, and you can have them all as fans if you use the right techniques.
Make your page stick out. You can accomplish this by including a lot of photos and making it very colorful. You can attract more followers with an attractive page.
Think about creating your own group rather than just a page. A group creates a community of users all interested in a common topic. You can use both a group and a page to ensure your followers get updates from your page and can discuss it or share their own information in the group.
Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. Create the offer and then make sure to post it on the wall. Depending on the offer, you may even want to promote it to people who aren’t followers.
You can improve the value of your Facebook page by changing the tabs to suit your business. These tabs allow you to organize the information on your Facebook page for your visitors in a way that improves your business. Use tabs to organize the different contests that you hold.
Offer an exclusive coupon, sample or great deal for those who “like” your page. You can glean a lot of attention through Facebook likes. Think about offering something that is free and exclusive when they “Like” your page. You can run a contest or provide it to anyone who Likes your page. If you give them something they like, they will probably not hesitate to “like” you.
Have different links that your visitors can sign up to on your Facebook. You can even use a promotion or giveaway as incentive to garner new followers. Also, you can hold contests where you give away free things.
Make a Facebook group for your brand or business. A group creates a community of customers, so they can interact with each other and with you. Tell them about sales, coupons or interesting articles. A Facebook page will allow you to get to better know and understand your customers.
Seek out leadership opportunities on Facebook. Facebook offers you many opportunities in building up your leadership role in your niche. Try finding opportunities to answer some questions and posting relevant comments to your field. This can help your brand get introduced to lots of new people where you could possibly get more potential fans.
Encourage your fans to post content on your page. It may seem smart to keep bad comments away from your page, but really it creates the perception that you have zero interest in hearing from your customers.
The most important part of posting on Facebook is establishing long-term ties with other users. You have to invest in your fan base by taking the time to communicate with them. One way to help your relationship grow stronger is by providing people with simple and unique content. Do not forget to provide rewards through discounts and promotions to your loyal customers.
Try encouraging user interaction with others fans and with you. If a conversation begins on a post of yours, let it continue. Don’t delete their post or you might insult them. Only step in if the tone gets raunchy or mean.
Hold contests rewarding people for achieving a particular number of likes about your page. You can offer a discount as the prize or something that is free to the winner. The winner can share their happiness at winning, and you will have pulled in some potential customers as well.
Keep your profile updated. If there are any changes in your business, change your profile page to reflect them. Your customers need the most up to date information to get in touch with you. You might even want to rearrange the profile page in order to keep people interested and returning often.
Make sure you know the pitfalls of Facebook marketing. Most people seek out and apply best practices, but neglect understanding the worst practices. Learn from others’ mistakes and successes. Really, it’s just as important to look at what people are doing wrong as it is to check out how it’s done right. It is wise to also discover the things you should avoid also.
As you now know, you can use Facebook to help you with marketing products or services. So many people use this site and you need to reach them all. Use the tips you learned in this article and you can grow your business while you socialize with your audience. The potential of marketing with Facebook is limitless.