Have you integrated video marketing into your advertising campaign? If not, you are missing the chance to connect with a large segment of the population. Radio advertising and newspaper ads are not as popular as they once were. The Internet is basically where everyone is getting information from these days. Read on to find information that will help you utilize online videos to enhance your business’ bottom line.
Don’t be intimidated by the concept of video marketing. A tripod and a good quality camera are all you need in order to make your own videos. You may want to give a demonstration of the way your products are made or simply speak with viewers.
An excellent method of engaging with your viewers is video marketing. You could ask the people watching your videos to send you ideas or questions that you can make short web shows about every week. Send out some sample products to the chosen questions.
Keep your videos relatively short: no more than 10 or 20 minutes. If you’re showing off a product and how to use it, it can take you over 20 minutes, and that is no problem. However, if you’re just advertising or keeping them up to speed, then your videos should be no longer than ten minutes.
Do not spend a lot of money on video production for marketing content. Having a good looking video with no good information is worthless. Even large companies like Dell made tons of money by having individual employees produce simple demos.
If you’re working on an ambitious video marketing piece, give others the opportunity to contribute. Identify someone who likes to be on camera and who would be attractive to viewers. Get more than one person in front of the camera to film some interviews or show how your employees work as a team.
Tell viewers to perform a certain action in your videos. “Call to action” is what this is usually called. You can ask your viewers to click a link to an opt-in mailing list form, for instance. It needs to stay simple, however.
Transparency and an earnest message are extremely important. Don’t waste your time and money touting a product, service or idea that you cannot personally stand behind. Speaking naturally and from the heart will help viewers relate to you and enjoy your video as well.
Write a script for your introduction and closing of each video. Who are you? Who do you work for? What’s the video about? At the end, again state your business name and include the call to action so that viewers will be encouraged to make a purchase or visit the website.
A video isn’t going to go all viral on YouTube by itself. It takes a great deal of marketing on your part to get them there. People need to know that your video exists to watch it.
WHen it comes to videos, you want to give a lot of info in a short period of time. People on the Internet want to move around quickly. Don’t make videos longer than five minutes or people will start losing interest. Even if your content is fantastic, people won’t stay to watch the whole thing if they end up getting distracted.
Shorter videos can be more effective than long ones. Keep your marketing video less than 3 minutes long to keep the viewer interested. Five minutes is okay for tutorial videos, though. Shorter is always better, however.
It is important that you don’t sweat the small stuff. Top of the line equipment isn’t necessary. Any camera and computer should do. Also, a good camera phone can also come in handy. So long as you have solid information and remain professional, people are going to watch your videos.
Try to let your unique personality come through in your videos. Viewers want to listen to someone real. They will buy from you if they feel like they know you better. Customers will also remember you as they are using your products.
People love a good story. Do you have a story about your business or the products you provide? Share stories on how you have helped your community. Include testimonials from satisfied customers who have used your products before.
Start a video by asking a common question about your industry. Make sure your video fills a need, answers a question or provides information that your customers will find useful. Finally, be sure to prompt the viewer to share the video and benefit others.
You do not have to use just YouTube to share videos. YouTube is extremely popular and you should definitely create an account on this site, but you should also post your videos to other sites your customers are likely to use. You could use surveys to learn more about your customers and which sites they watch videos on.
Any budget should be spent on placing your videos on sites frequently visited by those you most want to reach. Do not allow your video to be spam. Use a survey to figure out what kinds of sites your current customers go to frequently.
When its all said and done, video marketing is a crucial tool to help promote your business. You’re no longer reliant upon traditional advertising strategies to make a profit. Keep your business relevant to modern customers by advertising through video media online. Take the information from this article and apply it to your situation.