A strong Facebook presence is a great tool for connecting with customers and promoting your brand. You should learn everything you can about Facebook marketing prior to kicking off a campaign. You ought to review this piece to get great information about marketing with Facebook.
Contests can be used to your advantage. Reward them with prizes and incentives if they like your page. Make sure you really do award the prize so you will be viewed as an honest businessperson.
Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) Reply to all your subscribers, particularly those that have questions and/or concerns.
Be certain that your online content is linked from the Facebook page of your business. If you’re a blogger you should put a link to your Facebook page at the end of your posts. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.
Choose your updates very carefully. Subscribers will get bored if your updates contain no value. Your content should entertain, educate or offer some help. Access Facebook Insights to pinpoint which updates have been most successful,and then you can use similar content.
Your business probably doesn’t really require a Facebook page if you only deal with customers occasionally, such as selling a car or a house. Those customers are random, so they do not have any reason to read your daily posts. Instead, turn to Facebook targeted ads to reach new customers.
Be sure your posts are valuable. Basically, whether it’s some helpful information or a look at a hot, new product, all posts should contain useful information. Don’t do a hard sell though.
Give your audience spots to sign up on the Facebook page. Giving the audience something valuable for just registering or signing up can let you have ongoing conversations with those that have expressed interest. You can hold a contest or a spot for them to put their information in.
Although Facebook marketing is an extremely powerful tool, you shouldn’t automatically assume that it’s the best social media option for you. Some segments of the population actually prefer other sites. Do some research on the audience that you’re targeting so that you can figure out where they are getting their social media needs taken care of.
A good way to convert visitors to your page into followers is to hide content from non-fans. If you have an area of your Facebook page hidden so that only followers can view it, you will be able to convert the casual visitor into a follower. Leave a good portion of your content visible for both SEO and enticement.
Do not talk about things that you cannot connect with your brand. You might feel tempted to share personal updates or share some current events, but remember that these may not interest all the subscribers. Personal projects and updates should be shared using your personal account.
It is important to get input from your fans. People enjoy feeling like they are up-to-date and important. Give your followers the power to make some simple decisions. For example, if you post in blogs, find out what kind of posts they prefer to read.
You need to be encouraging interaction with both you and other customers. If there is a conversation occurring about a posting, only intervene if it gets negative or nasty. By deleting the conversation and telling people that only on-topic conversations are allowed, you may offend them. The only time it’s a good idea to take action is when people start to say offensive things.
Know that there are ways to do things on Facebook that are appropriate. Also know that there are different things to avoid as well. You need to research both. Many folks seek best practices while neglecting to study the bad ones. Still, it is important to know what you should not be doing.
Make sure you respond to any negative feedback a user leaves on your page. Letting it sit there without an answer will tell folks that you are only interested in those who agree with you. If you respond correctly, people will respect and admire you and are more likely to give you their business.
For anyone with a retail location, utilizing the “check-in” option on Facebook is a great idea. Give your users the chance to update their status on Facebook by checking in when they visit your store. It is a great way to get curiosity peaked about your business.
When it comes to Facebook marketing, you must treat it like any other type of marketing – you must know who you’re marketing to. If you post irrelevant content that does not interest your key market, your sales are unlikely to increase.
You can build an enviable friends list while doing sales promotions on Facebook. Try handing out loyalty coupons to long time followers, and offer giveaways to both new and old followers alike. If you only give your new followers something, there is no reason for people to stay with you in the long term.
When you are posting updates, don’t steer too much away from the topic. For example, if you are a landscaper, posts about landscaping and plants are what will interest your followers. Posting about the overpopulation of the feral cat is probably not something your followers want to read about.
Include a Facebook plug-in on your website. It shouldn’t be that hard to do if you research it a little. The plug-in gives your Facebook link and a list of updates and subscribers.
You need to learn the best ways to use Facebook for marketing and this piece should serve as a great reference going forward. You can change the way you are doing things if you want more results. Spend time learning all you can about Facebook prior to launching your campaign.