If you think that marketing via email is so 1998, think again. Even though email solicitation was an early form of marketing on the Internet, it still is very useful and is far from being exhausted. New email promoting strategies and methods are constantly being developed to keep the medium fresh. This article discusses some tips that can make email work for you.
Each email should have one clear message. You should avoid boring or overwhelming customers with marketing emails which contain excessive content. Focus on a single message within your email and write a short copy which entices your customer to click through to read more. Customers will be more likely to read, visit your site and buy, if they don’t have to sift through a lot of extra information.
All emails should be proofread before they are sent out. You need to make sure all emails and newsletters are correct. Make sure you test out the format so it will work out and show up on the screen how you had imagined it. Don’t forget, if you have embedded links, to check the links to be sure they function properly.
Educate yourself about marketing with email using whatever tools necessary. You may find many books online and in libraries. You may also be able to find workshops in your area that will help you learn more about email promoting.
Experiment with, and evaluate, different email layouts. The beginning of your emails should include new information and offers. Try using various formats to figure out which of them gets more responses. Once you find what works, continue to use it. This will allow your subscribers to become more familiar with the kind of content in your emails, and also how to obtain more information when they need to.
Limit your marketing email messages to only one each week. Most customers receive lots of messages per day and don’t have time to read them all. Sending emails too frequently makes it more likely that your customers will stop reading.
Marketing emails that are important should not be sent out close to major holidays. During these times, people are likely to be preoccupied with personal issues, vacations, and inundations from various other outlets. This is not a hard rule and some holidays will require communications. Emails about special promotions like Black Friday are exceptions to this.
Use passive and active feedback to make your email marketing efforts stand out. Active feedback entails soliciting suggestions and opinions from your subscribers. However, passive feedback is much more subtle and can even be invisible to your readers. Look at the links and images that are getting the most clicks.
Don’t put out emails that use images to give people information that’s critical. A lot of new email clients do not show images automatically. Your messages may look strange or be impossible for some people to read if the information depends too heavily on graphics. Always use clear text for crucial parts of the newsletter, and include descriptive alt tags for images in case some readers cannot see them.
Occasionally mix your format up to add personality. If your messages in e-mail marketing are in HTML format, try sending messages written in text format on occasion. When done judiciously, this can make your customer feel a personal connection to you and your products.
Take advantage of the call to action technique in your emails. Let your email recipients know what they need to do by telling them directly. Be sure that any links you have in your emails are easily found and explain how they are to be used. You can use these sections in the top part and bottom part of your messages.
A simple, but often overlooked, part of running a successful e-mail marketing campaign is validating the email addresses on your list. You shouldn’t be wasting time tracking down addresses and sending out more emails once you receive tons of messages that have bounced back due to invalid addresses. This will cost you time.
Show your consumers that you give importance to their time by sending them emails containing worthwhile information. You want to impress them with something intelligent to say, not seem like a heartless being that just wants to suck money out of them. Talk about a solution to an issue your audience is encountering, a new product or a promotion in your emails.
One way to increase the number of people you can send emails to is by providing an option for people to sign up to one of your mailing lists. Make sure you also have this option located on your website so that they can sign up, as well.
Marketing via email has changed over the years, but it is still an effective tool for reaching your customers. By taking these ideas to heart and staying current on news methods of email marketing, you can make sure that such campaigns produce solid results well into the future.