Although email marketing is not a brand new strategy, it is still a powerful and often overlooked tool for building and retaining your customer base. Using emails to solicit a widespread base of people may have been one of the earliest forms of marketing on the Internet, but it is still effectively used today. There are new ideas, strategies and techniques that keep coming out to help your marketing be effective. Read the ideas included in this article to figure out how you can use email to your advantage.
Only send emails to people that you know. Most people treat email from unknown parties as spam. They will question whether they know who you are and if what you are offering matters to them. Oftentimes, these suspicious emails go straight to the trash and you see no benefit from them.
Keep your customers interested in your emails by offering promotions. The readers are not only more likely to eagerly read the messages themselves, but they’re also more likely to pass the info on to friends. Indeed, a referral program can be a good method to grow your customer base and subscriber list.
Keep track of the subject lines on e-mails that get opened and those that do not. Split your mailing list into two groups and mail one email with one subject line to one group and another to the other group. This gives you the information you need to figure out which subjects work and which don’t.
Remember that the purpose of email marketing is ultimately to sell your products. Every email you send should be focused on making your readers want to buy something from you. Share information on a brand new product, talk about how to use an older product or offer a special promotion.
Be sure you have good content in your emails and that it isn’t all a marketing pitch. Provide your readers with special content that they cannot get on your regular website. Including offers that only readers can get are also much appreciated. Also send emails to offer bonuses and best wishes for the holidays. Sending emails only when you want to promote a product is short-sighted.
Use a double opt-in procedure that will ensure that your subscribers really desire your emails. While it may seem cumbersome, it solidifies their interest in your emails, and will prevent any issues with spam issues and complaints.
Branding your business is important, and it needs to work with all of your marketing efforts. For this reason, try designing a template that incorporates your logo, special fonts, or colors that are on all of your business collateral. This will enable your customers to quickly recognize the source of the email.
It’s an excellent idea to have a link where customers can unsubscribe from your email listing. Don’t try hiding your unsubscribe link as this will only frustrate customers. The goal is to give your customers the freedom to choose what they receive, not to force them into something they may not want.
Use passive and active feedback to make your email promoting efforts stand out. Active feedback is rather obvious: ask for opinions and suggestions from your readers. Passive feedback could even be invisible and is subtle to the reader. You can use any type of internet software tool to determine which links get the most clicks.
Give your customers some type of incentive in your emails. Give them a little extra encouragement to give you their business. For example, you can offer free shipping on purchases over a certain minimum dollar amount for those who click on a certain link and place an order on your site.
Include in every email calls to action. Your subscribers should know exactly what you want them to do in each email you send out. Make your links stand out and give simple instructions for how they can be used. You can even repeat these sections in both ends of your message, the top and the bottom.
Don’t add people’s email addresses to your list without first making sure it is okay. Don’t pad your subscriber list as you will only end up with a less valuable list that will frustrate your potential clients and the email owner. In addition, you may end up being reported and, ultimately, banned by your Internet service provider for breaking rules regarding spam.
Make sure your marketing via email campaign has an exit sign for those that want to opt out or unsubscribe. It does cost money to receive and send email messages, even if it can’t be considered a significant amount. Email promoting campaigns that are targeted for unwanted mailings often result in bad reputations and blocked listings.
Marketing emails continue to be a valuable tool. If you use the advice in this article and keep learning new techniques for improving and innovating your e-mail marketing plan, e-mail marketing will work for you for years.