The golden rule of marketing via email is to send information to people who want to receive your information. One of the fastest ways to annoy and lose customers is to send them unsolicited and unappreciated emails. The following tips are all designed to help you make sure the people on your email list have genuinely opted in.
The first commandment of e-mail marketing is to never send unsolicited messages. If marketing materials are sent out to individuals who didn’t request them, they could mark these massages as spam. This not only negatively impacts your reputation with your customer, it puts your business at risk of being blocked by your ISP for being in violation of their spam policies.
You should endeavor to make your emails seem as personal as you can. As is the case with any type of marketing effort, a customer is more likely to engage in a business transaction with you once you establish a personal relationship. You can use their name, mention items they might like based on past purchases, or show them items in their favorite color.
Before sending your email, take a step back and proofread it. Accuracy is important in all forms of correspondence, including emails and newsletters. Prior to sending a message, test your email layout so that you know everything will be readable. Don’t forget, if you have embedded links, to check the links to be sure they function properly.
Make sure you have permission from the subscriber before you send them emails. When you send out spam, your emails won’t be effective. It could become bad enough that people decide not to buy from you at all and completely detach themselves from your company.
Emails that contain only boring marketing and sales copy are mush less likely to be read than those that also include useful information. Provide your subscribers with special articles that they might not can locate on your site. Also include offers which are exclusive for your products or services. Send out greetings on holidays, not just when you want sales from them!
In order to ensure that every single customer on your list has given their permission for you to email them, you should have customers opt-in to your list twice before you send the first email. This helps to ensure that the customer is legitimately interested in receiving your emails. It also helps to keep your business emails from being viewed as spam.
An email marketing campaign that offers more options to subscribers will generally be more effective. Allow your customers a choice of exactly what they receive from you and how often they receive it; also, don’t demand that they disclose a lot of information. You subscribers will be more comfortable if they are in control of the process.
Make sure your emails contain your company logo and features your brand name prominently. For this reason, try designing a template that incorporates your logo, special fonts, or colors that are on all of your business collateral. This will foster instant recognition among your readers.
You need to get your customers’ permission in order to send them any correspondence by email. If you choose not to, you can cause customers not to trust you and it could give your business a bad name. Some ISPs may even blacklist your emails, ensuring that your marketing campaigns fail and your profits diminish.
Educate yourself on what you should not do by checking out actual spam messages. Get a free account and post your email address and you will get spammed. See what’s wrong with these emails and make sure you don’t make the same mistakes. Avoiding tactics that spammers use will increase your reputation and your credibility.
Be sure that you provide people with a way to opt out of your email promoting newsletters. Email messages do take time to delete if people don’t want them and they may not appreciate having to do that. Additionally, spamming is a sure way to garner negative publicity at best and blacklisting at worst.
To increase the size of your mailing list, include simple ways for potential customers to opt in to receiving your emails. Go ahead and give people the option on your website by making it a place which is pleasant and where people want to sign up.
Create a highly targeted sales list. Do this by learning what your most profitable customer base desires and giving them the opportunity to recommend your mailings to like-minded friends and other contacts. If your list is exclusive, it will seem more professional and command more respect.
Write concise subject lines. To gain the attention of your reader, your subject line should remain under sixty characters. If you require a longer subject line, be sure to include the most pertinent information at the beginning to avoid having it truncated.
Give your readers the ability to share the content of your email easily, including through social media. They’ll be able to get your message out to an even larger audience without you so much as lifting a finger.
Clearly, it is imperative that emails only be sent to those who have indicated a desire to receive them. Harassing people with unwanted emails will not only get complaints raised against you, but you will see a plummet in your sales. Apply what you’ve learned from the article above, and you won’t be bothering anyone with the emails that you send.