Never underestimate the power of email promoting. Although email solicitation was one of the Internet’s earliest marketing vectors, it is a long way from exhausted. Marketers are always reinventing and rethinking ways to make marketing via email new, exciting, and even more effective. Check out the strategies below and make marketing with email work for you!
Create email copy which is personal and endearing. If you send emails which the reader identifies with, they will be more apt to buy from your company. You can use their name, mention items they might like based on past purchases, or show them items in their favorite color.
Ensure that your audience is targeted correctly. Encourage your subscribers to invite their friends to join your list too. When you are sending out emails, always ensure that there is a subscribe link contained within it. This way if a consumer shares the email with a friend, they will be easily able to sign up. This is another way to grow an email list organically.
Any content you intend on emailing out should be proofread and edited. You need to make sure all emails and newsletters are correct. Prior to sending a message, test your email layout so that you know everything will be readable. Ensure that any links contained in your email are functioning, as well.
Use A/B testing strategies when sending emails. Split the mailing list in half. Use a different subject line for each half of the list, while keeping the rest of the email the same. Doing so will help you determine which type of subject line helps get your emails opened, and which kind will get them deleted.
Always get permission before contacting any customer via email. Very often individuals consider unsolicited emails as junk mail and do not open them. Violating your ISP or web host’s policies can lead to major catastrophe.
Try to only send one email a week. Most of your customer base probably has to tend to many other email messages each day. Customers may skip your emails if they receive too many of them.
Getting permission is of the utmost importance before you send someone an email. If a customer feels that your email is unsolicited, there is a greater chance that your customer will delete or unsubscribe. Your email host can even drop your service if enough people complain about your email spam.
One very obvious, but very important tip pertaining to e-mail marketing is to make sure that all of your e-mail addresses are correct! A simple formatting error or typo can result in dozens of messages that are bounced back to you as unable to be delivered. This is extremely unproductive.
Make sure your marketing with email campaign has an exit sign for those that want to opt out or unsubscribe. It’s costing you money to send those emails, and sending them to people who don’t want them is money poorly spent. Bad publicity and people seeing you as a hostile spammer can not only negatively influence your business, but may result in being blocked and blacklisted online.
Make your marketing emails personalized. Personalization goes beyond sending an email with the recipient’s name stuck into the greeting line. Use all of the information you’ve gathered about your subscribers. Segment your subscriber list by interest or buying behavior, and create messages that are likely to appeal to that group of people.
No business or website wants to be accused of spamming. Take every precaution you can to protect your company’s integrity. You can do this by adding an opt-in procedure. When a visitor signs up for your email list, they will automatically be sent a confirmation email that asks them to confirm the subscription. The email should include a link to confirm, as well as a link to refuse the subscription. Not only will your customers be thankful for the added security, but this shows that what you sent out was not spam.
Use “Alt” tags on the images you use in your email communications. Alt tags will replace any picture that doesn’t load or isn’t allowed to. Make sure that the tag description is relevant to the image it is replacing so your readers have a good idea as to the image’s purpose. Links should also include tags.
Take advantage of holiday spending to develop promotions during these peak retail times. You should have the whole year planned out. Create specific marketing campaigns for all major holidays, including Thanksgiving, Christmas, and Easter. Also consider increasing your marketing campaigns during slow times, such as the summer months or January.
Be sure confirmation occurs on the opt-in area of your site. This helps your readers confirm that they want to receive your future email promoting messages. At face value, this may appear counter-productive, but it’ll protect you from being reported as a sender of spam down the road.
Your customers will appreciate getting a freebie via email. Include a message in the email inviting them to enjoy the product. The end of your email should contain a call to action before the offer is pulled.
Take all the subscription information you’ve obtained and put it to use in order to make each customer’s experience that much easier and more personalized. When a customer clicks on a link in your email communication, their subscription information can be used to auto-fill some of the purchasing form. This will save the customer some typing and may increase the likelihood of a purchase.
A follow-up email including an endorsement is a great idea. You could include a statement on the message that tells them that they can benefit right now. The postscript at the end could let them know their order can be placed by simply clicking on the link below.
There is still life left in e-mail marketing. By using the advice in the article above you will be able to make your marketing with email attempts successful. Using these strategies will help you be successful for some time to come.