People from all over the world use Facebook. However, it can also be used for business marketing. The website also offers certain marketing options, some of which are free and some require a fee. No matter if you are paying or you are there for free, here are some good tips for you.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If your site has a blog, include a summary and then link the posts automatically via your Facebook. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.
Facebook marketing involves making sure your page is memorable to users. You can make a colorful or photo-heavy page. You can attract more followers with an attractive page.
Consider creating a group instead of a page. Groups are like little communities where your fans can interact together. Allow your subscribers to post content on your Facebook page.
Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. This will lower your marketing costs and increase the company profits in the long run.
Try holding a giveaway. Host a giveaway for a free product or service that will be won by anyone who follows your page or subscribes to email updates. It will only cost you a small amount of money to garner a lot of attention and new followers.
If someone ‘likes’ your Facebook page, give them a deal. You can glean a lot of attention through Facebook likes. Think about a good reward to offer when someone likes your page. Whether it is an individual gift or the chance to go into a draw, it will create excitement. If you give them something they like, they will probably not hesitate to “like” you.
Use a Facebook group page just for your business. You can communicate with customers and they can communicate with each other here. You can share discounts and any other helpful information. You can quickly get to know some of your customers.
All your content needs to be “Share”-able. By including the “Share” function on your Facebook, your followers can tell others about your posts. Facebook is a network that is built for interaction and sharing. Providing your audience with useful information will ensure that they return to your page. They will also be more likely to pass that information along to other potential customers.
Always know exactly why you have a Facebook page. Don’t just get one so you can say you have one. Are you communicating to your customers with it? Or, do you want them to have a forum with which to contact you? There are different reasons for having a Facebook page, and your reasons can affect your strategy. Do you simply want to stay in contact with your current customers or do you want to attract new sales?
Always try to respond to every question and comment you receive. The same goes for messages you get in your inbox. It will be surprisingly time-consuming, but it will pay off big in customer support and satisfaction.
Get people talking. If you notice a conversation on your page, don’t stop it, even if it’s off-topic. Removing posts may infuriate some people. Only intervene if the thread could offend someone.
Make sure you know the pitfalls of Facebook marketing. Most people seek out and apply best practices, but neglect understanding the worst practices. There are lots of different examples available. Looking at the worst examples is often overlooked by many people who just look at the best. Still, it is important to know what you should not be doing.
If you are not able to post timely updates on your Facebook page, use a tool for scheduling. This will allow you to write your posts at one time and schedule them to go up at a later date. You might have to find the one that will work right for you.
You should now have the tools you need to run a successful Facebook marketing campaign. Facebook is an inexpensive avenue to pursue, so getting started with these tips should be easy. Be certain to begin immediately, as your competitors might not even be using Facebook. Now that you have the tools, you are ready to get an edge on your competition.