If you thought that the days of using email as a marketing tool are long behind you, think again! While email promoting was first on scene after the popularity of the Internet took off, it has not outgrown its uses. New methods and ideas are continuously being generated that make marketing emails unique and interesting. Read the ideas included in this article to figure out how you can use email to your advantage.
The first commandment of marketing with email is to never send unsolicited messages. Messages sent to recipients who did not request them are at risk of being marked as spam. This hurts your reputation, and if there are too many complaints about your messages, you may get your IP address blocked.
Double and triple proof your emails before you hit the “send” button. You have to be sure that everything in the email is correct. You should also test the layouts of your emails to make sure they are displayed properly on different browsers and devices. Additionally, if you use email links, make sure they aren’t broken.
Use lots of different resources to learn about marketing through emails. You could look for reading material in a library or online. You should also look into joining a class or a workshop about internet marketing in your area.
Create rich and relevant content in your emails in conjunction with sale information. Give subscribers unique articles and things that might be unavailable on your site. Include offers for your products or services. Be prepared to offer holiday or birthday greetings, and other special communications, that don’t always appear to be eliciting a purchase.
The more choices and options you provide to your customers will help to generate an effective marketing via email campaign. This will allow your subscribers to set the parameters as they see fit, leaving only the information they feel at ease about and receiving only the content that matters most to them. Providing these options to subscribers helps them feel safe and secure.
Your company’s branding should extend to the marketing you do through email. Because this is so true, you need to set aside the time and money to develop an email template that features several key elements, including the company logo, company colors, and any other elements that make it consistent with the rest of your marketing. This will make your emails unique and instantly recognizable.
Make sure you have permission to send emails to your subscribers. Without permission, you run the risk of losing potential customers and being labeled a spammer. Certain ISPs may even choose to blacklist you; this can cause a major problem, dampening your business and campaign.
Make sure that you have an unsubscribe link that is easily visible within your emails. Do not leave readers without an easy way to opt out of your mailing list, and do not make it difficult to find. It is important that users feel like they are not committed to your emails.
Use passive and active feedback to improve your marketing with email strategy. Active feedback means things like customer opinions or suggestions. To get passive feedback, you need something that is subtle. You could use whatever software and tools you have to determine the links that are clicked on, most of the time.
Be sure you have a persistent strategy. Staying persistent with the proper type of customers is the key to success. Using a persistent strategy with wrong customers just annoys them, and causes you to waste your time.
Give your customers some type of incentive in your emails. They will have more interest in doing business with you when they see an advantage to it. A good example is letting customers click a link and when they purchase from your site, provide them with free shipping with orders that total over a certain amount.
The email addresses on your list must be checked for validity. There’s no point in spending a lot of time sending new messages to addresses on your list after they bounce. You have better things to do!
Your opt-in should have a field for customers’ first names at the very least. Having their name to reference makes any further communication you have with them more personal and more likely to catch their attention. This gives your email communications a better appearance and will set them apart from all the other bulk emails they receive.
Stay away from including emails on your emailing database that have not been directly opted-in by the specific subscriber. Adding more people to your list can be tempting, but your emails will more than likely be perceived as spam and give a bad image of your company. You also run the risk of being barred by your service provider for violation of their rules.
Remember that you’re working on enhancing your reputation when you’re developing your marketing with email campaign. Never take shortcuts, aim for the wrong audience or use any kind of deception. Only engaging in white hat tactics will ensure that your reputation remains intact.
Your email marketing messages need to grab readers’ attention. Doing so requires trial and error. Make sure you change anything that isn’t working for you. Even when things are working, keep evaluating them to determine how you can improve upon them.
As you now know, marketing via email is still a viable marketing option for your business. Using what you’ve read here when you draft your campaign strategy will lead to sound decisions and increasing profits, so gather your thoughts and put them to work!